Diageo has introduced the latest addition to its Cocktail Collection just in time for football season: the Crown Royal Whisky Sour Cocktail with Black Cherry. This new ready-to-serve cocktail joins the existing lineup, which includes offerings like the Ketel One Espresso Martini and Tanqueray Negroni, and is designed to provide a convenient, high-quality cocktail experience for any occasion, whether at a tailgate or a home viewing party.
The launch of the Crown Royal Whisky Sour with Black Cherry coincides with a growing interest in the NFL, particularly influenced by the involvement of wives and girlfriends (WAGs) of players. The Cocktail Collection is partnering with several prominent WAGs to promote the new cocktail, beginning with Sydney Warner, wife of San Francisco 49ers’ Fred Warner. Additional collaborations with other WAGs are expected to be announced throughout the season.
The partnership with these influential women is part of a broader strategy by The Cocktail Collection to engage a new wave of football fans who are bringing fresh energy and style to game day experiences. The goal is to offer cocktails that are both easy to serve and of bartender quality, enhancing game day and other gatherings with minimal effort. The collaboration will be featured in a content series titled “Her Playbook,” produced in partnership with VOX Media’s SB Nation, The Cut, and PS. (formerly PopSugar). The series will offer hosting tips, play highlights, and advice on how to simplify both the game and the cocktail experience.
Nikhil Shah, Brand Director at Diageo, expressed his enthusiasm for the new Crown Royal Whisky Sour Cocktail with Black Cherry, highlighting the convenience and quality of the product. He noted that the Cocktail Collection is designed to make hosting easier by eliminating the need for complex cocktail preparation, allowing hosts to spend more time with their guests.
The Crown Royal Whisky Sour Cocktail with Black Cherry is made with blended Canadian whisky, lemon juice, black cherry, and other natural flavors. It is available in 350 mL and 750 mL bottles, priced at $13.99 and $25.99 respectively. Each bottle serves four or eight cocktails and has an average alcohol by volume (ABV) of 20%. The cocktail can be served simply by pouring over ice in a rocks glass and garnishing with a cherry.