Country music superstar Dierks Bentley introduced ROW 94 Full Proof, the boldest, smoothest, and most authentic expression in the lineup, priced at $54.99 for 750ml. Announced at Green River Distilling Co. in Owensboro, Kentucky, where ROW is made in partnership with Lofted Custom Spirits, the debut included a distillery tour, a musical performance, and a tasting of all three expressions of The Official Whiskey of Country. ROW 94 Full Proof is available nationwide and online at ROW94whiskey.com.
“During the development of our ROW 94 bourbon, I tasted it at full proof – and I instantly knew we had something special,” says Bentley. “There’s something raw and powerful about the uncut experience that really stuck with me. I love our flagship bourbon at 94 proof, but I’ve been looking forward to sharing this 120 proof expression with our fans ever since.”
Barreled at 120 proof and aged a minimum of four years, the uncut bourbon shares the original mash bill of 70 percent Kentucky-grown corn, 21 percent rye, and 9 percent malted and row barley, then is bottled from new American white oak barrels with a Level 4 char. It has earned a Gold medal in Fred Minnick’s 2025 Ascot Awards. Expect vanilla, fresh tobacco, leather, and subtle clove on the nose, honeyed sweetness on the palate with raisins and black pepper, and a smoky oak finish that turns to toffee and dark chocolate.