DiGiorno and Hidden Valley Ranch have announced a collaboration that introduces two new pizza products designed to cater to fans of the classic pizza and ranch combination. The offerings include the limited-edition DiGiorno Spicy Rancheroni Thin Crust Pizza and a revised version of the DiGiorno Chicken Bacon Ranch STUFFED Crust Pizza.
The DiGiorno Spicy Rancheroni features a buffalo-style Hidden Valley Ranch sauce, accompanied by pepperoni, mozzarella cheese, jalapeños, and Hidden Valley Ranch seasoning on a thin crust. Meanwhile, the Chicken Bacon Ranch STUFFED Crust Pizza includes grilled white meat chicken, applewood smoked bacon, and ranch sauce, all within a bacon and cheese stuffed crust and topped with Hidden Valley Ranch seasoning.
Kimberly Holowiak, Senior Brand Manager for DiGiorno, stated, “DiGiorno knows there is fan frenzy and a deep passion for the beloved combination of pizza and ranch.” She emphasized the brand’s intent to explore new ways for consumers to enjoy this pairing, particularly in the frozen food aisle.
In addition to the pizzas, DiGiorno is launching a merchandise line called the DiGiorno and Hidden Valley Ranch Obsession Collection. This collection includes crewneck sweatshirts, athletic socks, tote bags, and lapel pins, all designed to reflect the enthusiasm for the pizza and ranch combination. The merchandise will be available through an online giveaway starting at Noon ET on March 14, coinciding with Pi Day, on a first-come, first-served basis while supplies last.
CC Ciafone, Marketing Director at Hidden Valley Ranch, commented on the collaboration, saying, “This collaboration brings together two iconic brands to create a pizza experience like no other.” The partnership aims to deliver products that resonate with the consumer’s love for both pizza and ranch.