DiGiorno is stepping up frozen pizza night with the arrival of its new Wood Fired Style Crust Pizza, featuring a dough baked at high temperatures to achieve a chewy interior, airy structure and lightly charred exterior. Available in four chef-inspired varieties—Four Cheese, Italian Meat Trio, Supreme Speciale and Premium Pepperoni—each pie pairs premium toppings with a crisp, restaurant-quality crust straight from the home oven.
The Four Cheese version blends Romano, Asiago, mozzarella and Parmesan for a golden, bubbling finish, while the Italian Meat Trio layers pepperoni, salami and Italian sausage. The Supreme Speciale adds colorful peppers and onions to savory sausage and pepperoni, and the Premium Pepperoni delivers an extra-heaping of zesty pepperoni slices. All four varieties hit store freezers nationwide this spring at an MSRP of $6.49.
“DiGiorno is known for delivering fresh-baked taste and crust innovation, and Wood Fired Style Crust Pizza is no exception,” said Kimberly Holowiak, senior brand manager for DiGiorno. “This new crust offers everything people love about wood-fired pizza—the crisp, the chew, the char—all without ever leaving the house or using a pizza oven.”
To support the launch, DiGiorno will roll out a digital and streaming TV campaign this July, showcasing the new pizza and its artisan-style crust across social and online platforms.