Meghan, Duchess of Sussex, has introduced a new lifestyle brand named As ever. This brand is developed in collaboration with Netflix and aims to provide a range of carefully crafted essentials that reflect Meghan’s design aesthetic. The brand emphasizes the concept of intentional living, which seeks to enhance everyday experiences.
The initial collection from As ever includes eight products that have been designed by Meghan over the past year, drawing from her experiences in home cooking and entertaining. Each item is created with attention to detail and care, and the brand plans to expand its offerings with seasonal releases.
The first products available for purchase will include raspberry spread in keepsake packaging, herbal lemon ginger tea, herbal peppermint tea, herbal hibiscus tea, flower sprinkles for enhancing meals and desserts, crêpe mix, shortbread cookie mix with flower sprinkles, and limited-edition wildflower honey with honeycomb.
This collection is set to launch in spring 2025 and will be accessible for purchase across the United States through AsEver.com.
In addition to the product line, With Love, Meghan, an eight-episode series produced by Meghan, premiered on the same day. This series redefines lifestyle programming by combining practical advice with informal discussions among friends. Meghan shares insights and encourages creativity in various activities, such as cooking and gardening, showcasing how to find beauty in everyday life.