Scentbird has announced a partnership with Neiman Marcus to launch a new fragrance collection titled Neiman’s Select. This collaboration will present 30 fragrances curated by Neiman Marcus, featuring brands such as Montale, Mancera, Thameen London, Vilhelm Parfumerie, Fragrance du Bois, DS & Durga, Ex Nihilo, Acqua di Parma, Mind Games, House of Bo, Navitus, and Van Dang Fragrances. Subscribers of Scentbird will have the opportunity to explore this selection of luxury fragrances through Scentbird’s subscription model, with scents available in 8 ml travel sizes exclusively on Scentbird.com.
Bettina O’Neill, EVP of Business Development & Merchandising, stated, “We are thrilled to collaborate with Neiman Marcus to bring Neiman’s Select to life.” The partnership aims to provide subscribers with access to luxury scents that may be new to them, emphasizing the role of fragrance in personal expression. Tatiana Birkelund, VP, GBM, Beauty, Jewelry & Home at Neiman Marcus, remarked on the expansion of their fragrance offerings, noting that this collaboration allows a wider audience to discover their curated selection.
Scentbird subscribers will also receive a complimentary fragrance case with each purchase from the Neiman’s Select collection, facilitating the protection and transport of their new scents. For those interested in acquiring full-sized bottles, Scentbird provides a straightforward purchasing option from the collection on NeimanMarcus.com.
Furthermore, Neiman’s Select aims to create an immersive experience that highlights the significance of fragrance in personal style. Scentbird plans to collaborate with influencers and creators to showcase how fragrance enhances daily routines. This initiative will include content shared across social media platforms such as Instagram, TikTok, and YouTube Shorts, offering insights into the luxury perfume landscape and the Neiman’s Select collection.