McIlhenny Company has introduced TABASCO Brand Salsa Picante, marking its first entry into the Mexican-style hot sauce segment. This new sauce features a thick texture and a blend of spices that provide a mild heat. The development of Salsa Picante is backed by over 155 years of expertise in pepper production, aligning with the quality expectations of foodservice operators and their customers.
Salsa Picante is available in various packaging options, including a 16.2-ounce squeeze bottle, a bulk-friendly half-gallon size, and a PC Packet set to release in the spring. This addition complements the existing TABASCO foodservice offerings, which include popular products like Sriracha Sauce, Chipotle Pepper Sauce, and Green Jalapeno Sauce.
In a recent taste test conducted among U.S. consumers, TABASCO Salsa Picante was rated as superior to a leading competitor in the Mexican-style hot sauce category. This category has experienced a growth of 20% over the past year, presenting foodservice operators with an opportunity to enhance their menus with this new product that meets consumer demand for flavorful options.
Gary Evans, Global Corporate Chef at McIlhenny Company, stated, “Salsa Picante brings a new dimension of flavor to any dish.” He noted its versatility, suggesting it pairs well with various meals, from breakfast items like Picante Eggs Benedict to dinner options such as Spicy Coffee Crusted Steak Fajitas.
TABASCO Salsa Picante is produced with quality ingredients and is free from artificial preservatives and additives. It is non-GMO, allergen-free, gluten-free, Kosher, and suitable for vegan diets. The sauce contains no calories, fat, carbohydrates, or added sugars, appealing to health-conscious consumers who prioritize flavor in their meals.