Pizza Hut is set to launch a new brand campaign featuring a character named Peter Zahut, who will be introduced nationwide on March 26, coinciding with the NCAA Sweet 16 on March 27. Peter Zahut is characterized as a delivery figure who aims to enhance the experience of receiving pizza by adding an element of fun. The campaign emphasizes not only the pizza but also the enjoyment that comes with sharing it during various occasions.
Melissa Friebe, Chief Marketing Officer at Pizza Hut, stated, “This campaign is about more than just shining a spotlight on our great pizza; it’s about spotlighting the good times and big and small moments of joy that come with adding pizza to any occasion.” The campaign will also feature new menu items, including Cheesy Bites Pizza and the Ranch Lover’s Flight.
Cheesy Bites Pizza is a return of a popular item that replaces traditional crust with 28 cheese-filled bites, designed for sharing and dipping. The Ranch Lover’s Flight introduces three new dipping sauces: Chipotle Ranch, Ultimate Ranch, and Pepperoni Ranch, which aim to enhance the pizza dining experience. Rachel Antalek, Head of Food Innovation at Pizza Hut, remarked, “The Ranch Lover’s Flight gives customers three unique ways to enjoy their pizza, making this the ultimate dip-and-dunk experience just in time for March Madness.” This campaign and the new menu items are positioned to align with the excitement of the basketball season.