Doughlicious, initially introduced to the U.S. market in December 2023 at select Whole Foods Market locations, is now expanding nationwide. This London-based company offers a line of frozen snacks that includes Frozen Cookie Dough and Gelato Bites, available in popular flavors such as Chocolate Chip, Chocolate Truffle, and Mint Chocolate Chip. Additional unique options include Cinnamon Churro and fruit varieties like Blueberry Frozen Yogurt and Strawberry.
The products are distinguished by their natural, gluten-free ingredients, with each item featuring oat-based cookie dough wrapped around high-quality gelato, all encased in a soft cookie crumb coating. This expansion allows consumers across the United States to access Doughlicious’ innovative frozen treats in Whole Foods Market stores.
Kathryn Bricken, founder of Doughlicious, highlights the brand’s commitment to offering indulgent yet healthier snack options that are produced in an environmentally conscious facility in London. The facility utilizes renewable energy sources and maintains high standards in ingredient sourcing and production practices, ensuring no refined sugars, artificial flavors, or colors are used.
Russell Barnett, Managing Director of Doughlicious, emphasized the strategic design of their packaging, which aims to attract consumers through its appealing visuals and textural details. The brand aspires to compete with leading frozen novelties through its captivating presentation and high-quality product offerings.
This nationwide rollout at Whole Foods Market not only makes Doughlicious products more accessible to U.S. consumers but also supports the brand’s goal of becoming a staple in the frozen snack market.