Dove has launched its most scientifically advanced hair care collection, Dove Bond Strength. This new range, aimed at repairing hair damage, features four innovative products incorporating Dove’s proprietary Bio-Protein Care and peptides. Developed over more than a decade of research, the collection uses three patented technologies to repair and strengthen hair bonds at a microscopic level.
Brian Kennedy, Chief Operating Officer of Unilever North America Beauty and Wellbeing, stated that the new range was designed to provide visible results quickly and cater to busy lifestyles. Dove Bond Strength combines hair and beauty science to create advanced products suitable for all hair types at an affordable price.
The Dove Bond Strength collection includes the following products:
- Dove 10-in-1 Bond Strength Serum Mask ($9.99 SRP): This weekly treatment contains peptides and glycerin, offering 10 benefits in one minute, such as boosting shine, detangling, and restoring bounce.
- Dove 10-in-1 Bond Strength Shield Super Serum ($9.99 SRP): This product protects hair from external damage and can be used on wet or dry hair to promote hydration and a glossy finish.
- Dove Bond Strength Shampoo & Conditioner ($3.99 SRP each): These products work together to transform and strengthen hair from the inside out.
Beth Labrecque, Senior Scientist for Dove Hair, highlighted the efficacy of the collection, which leverages Dove’s proprietary Bio-Protein Care and peptides. The technology, inspired by biomimetic hair technology, repairs extreme damage by working in harmony with hair’s biology to restore its healthy look and feel.
Hair damage, caused by factors such as heat tools, brushing, chemical treatments, UV rays, and pollution, is a common issue across all hair types. To demonstrate the effectiveness of Dove Bond Strength, Dove has partnered with professional surfer Coco Ho. She shares her experience of protecting her hair from natural elements like sun and salt water, which can be particularly harsh on hair strands.