Snoop Dogg’s Dr. Bombay Ice Cream is partnering with Boys & Girls Clubs of America to bring ice cream socials to clubs in Long Beach, Pittsburgh, and Portland, Oregon. These events, spanning nine occasions this summer, will include tastings of Dr. Bombay’s new sherbet swirled flavors, Strawberry Cream Dream and Baked Blueberry Muffin, for youth participating in basketball activities. Each club event will be followed by an ice cream science lesson in the fall, led by Dr. Maya Warren. This lesson will enhance the Boys & Girls Clubs’ STEAM programming, providing a sensory experience that explores the science behind the taste, smell, texture, and flavor of ice cream. This initiative aims to integrate science, art, math, and technology education into a broader consumer packaged goods (CPG) program.
Snoop Dogg’s connection to the Boys & Girls Club at King Park in Long Beach is well-documented, reflecting his deep ties to the community. He spent his summers there as a pre-teen, engaging in sports and activities. Snoop Dogg expressed his enthusiasm for this collaboration, highlighting the nostalgic and communal aspects of ice cream from his youth.
In the past, Snoop Dogg collaborated with Under Armour and NBA star Steph Curry to renovate the indoor gym at the Long Beach club. The Snoop Youth Basketball League, operating out of the club, provides free advanced basketball training and competitive tournament opportunities for local youth.
The Boys & Girls Clubs of Long Beach offer a comprehensive summer program, blending learning and fun through sports, art, music, gardening, and field trips. These activities aim to prevent summer learning loss while providing enjoyable experiences for the children.
Dr. Bombay Ice Cream aims to offer affordable and delicious options, available at major retailers such as Walmart, Publix, Kroger, and others. Snoop Dogg and Dr. Bombay are committed to supporting youth sports and educational programs through various national organizations, including the Boys & Girls Clubs and the Snoop Youth Football League.