Drumstick, a well-known brand in the frozen dessert market, has announced the launch of its new We Love Peanut Butter pack, which is now available nationwide. This product introduces a selection of peanut butter and chocolate peanut butter sundae cones to the frozen novelties aisle.
The We Love Peanut Butter 8-pack includes a variety of sundae cones, each featuring a center filled with peanut butter and coated in a chocolatey exterior that includes cookie pieces. The cones also maintain the brand’s signature elements, such as the crispy cone and chocolatey nugget, creating a combination of salty and sweet flavors.
Elmer Gonzalez, Brand Manager, stated, “We know there are so many peanut butter fans out there, but there aren’t too many peanut butter frozen novelties and even fewer cones. As America’s favorite sundae cone, we wanted to change that in a way only Drumstick could. Each cone delivers a punch of peanut butter flavor that we take over the top by dipping it in a rich coating of chocolatey cookie pieces. If you’re someone who likes to snack on peanut butter, you’ll want to try these.”
In conjunction with the product launch, Drumstick is engaging with the social media community by inviting participants to join a sweepstakes. Consumers who purchase the We Love Peanut Butter pack can upload their receipts to the designated sweepstakes page for a chance to win various prizes, including a unique Full Moon Package, a year’s supply of Drumstick sundae cones, or exclusive merchandise from the brand. This promotional activity is timed to coincide with the full moon on March 14.