Easy Spirit is marking Breast Cancer Awareness Month with the limited-edition Move for Pink Maelie Sneaker, a $99 style featuring the brand’s EMOVE technology for all-day cushioning and support. Through its six-year partnership with Shoes for a Cure (formerly Shoes on Sale), which has raised nearly $65 million to date, Easy Spirit will donate a minimum of $25,000 to advance Dr. Lisa Newman’s breast cancer research and life-saving work.
“I’m deeply honored to be part of an initiative that’s so close to my heart,” says brand ambassador and Fitness expert, Denise Austin. “I move for my niece, a breast cancer survivor, and for the millions of others impacted by this disease. I’ve always been a fierce advocate for movement—not only for its physical benefits but for the emotional strength it builds. Regular movement can help reduce the risk of breast cancer and ease the side effects of treatment, including fatigue and depression.” Austin will lead a workout at the Pledge for Pink gathering in Greenwich, Connecticut, on October 1.
“For over six years, our Easy Spirit Move For Pink program has supported a cause that truly resonates with our community,” says Shanya Perera, SVP of Marketing at Marc Fisher Footwear. “We’re proud to stand behind Denise Austin’s mission and to support Dr. Newman’s vital research.”
The limited-edition Maelie sneaker, part of the Denise Austin Collection, goes on sale October 1, 2025, at EasySpirit.com.