Ed McCaffrey, a three-time Super Bowl champion and former NFL player, is set to launch McCaffrey Protein Bites, a new product aimed at health-conscious consumers. The protein bites will be available for purchase nationwide starting February 3 at McCaffreyBrands.com. The product will come in three flavors: Chocolate Chip Cookie Dough, Birthday Cake, and Fudge Brownie.
These protein bites are designed to provide a nutritious snack option for families, particularly those with active lifestyles. According to McCaffrey, the snacks were developed to meet the nutritional needs of athletes, from casual activities to competitive sports. The bites are marketed as gluten-free, plant-based, and non-GMO, aligning with current consumer preferences for healthier food options.
In addition to online sales, McCaffrey Protein Bites are expected to be available in retail locations, including DICK’s Sporting Goods, Scheels, and King Soopers, starting in 2025. The initiative also aims to support MVP Charities, which assists children facing serious health challenges and promotes educational opportunities for youth. This venture reflects the McCaffrey family’s commitment to nutrition and quality in food products.