Eggo has teamed up with Two Rivers Coffee Company to introduce a new product line, Eggo Coffee, which blends the flavors of their popular waffles with premium coffee. This new line of caffeinated beverages is launching just in time for National Waffle Day and the back-to-school season, offering five flavors that pair well with Eggo’s iconic waffles. The flavors include Blueberry, Chocolate Chip, Cinnamon Toast, Maple Syrup, and Vanilla, all made with 100% natural ingredients and Arabica coffee.
Eggo Coffee is designed to provide a convenient breakfast option that complements the familiar taste of Eggo waffles. The coffee is available in pods compatible with Keurig brewers and can be purchased online through Amazon, Walmart.com, Target.com, and TwoRiversDirect.com. The product is offered in 12-count packs priced at $7.99, as well as 40-count single-flavor or variety packs priced at $24.99.
Joe Beauprez, Senior Director of Marketing for Frozen Foods, emphasized the product’s role in helping families manage hectic mornings by offering a quick and satisfying breakfast option. Sam Blaney, Director of Marketing for Two Rivers Coffee, highlighted the nostalgic appeal of Eggo Coffee, which brings the beloved flavors of Eggo waffles into a new form.
To celebrate the launch, Eggo and Two Rivers Coffee are hosting an event at the Eggo Coffee Café in New York City. The café, located at 188 Lafayette St., will be open from August 21 to August 25, offering free samples of Eggo Coffee, Eggo Belgian-Style Street Waffles, and exclusive merchandise.