Eggo has announced the launch of its new protein-packed Eggo Fully Loaded Waffles, along with a custom pair of sneakers named Eggo Fully Loaded Kicks. The Fully Loaded Waffles are Eggo’s highest protein offering, with 10 grams of protein per two-waffle serving. They are available in two flavors: Chocolate Chip Brownie and Strawberry Delight. The Chocolate Chip Brownie flavor features a fudgy chocolate-filled batter with chocolate chips, while the Strawberry Delight flavor offers a sweet and subtly tart strawberry-infused batter.
In addition to the new waffles, Eggo has partnered with custom sneaker creator Dominic “The Surgeon” Ciambrone and SRGN to design the Eggo Fully Loaded Kicks. These sneakers are handcrafted in Los Angeles and feature waffle-grid bottoms, premium suede leather, and design elements inspired by the new waffle flavors. The sneakers come in shades of chocolate brown or tan caramel with pops of pink, and include features such as a syrup drip design, a syrup pouch, and a hidden zip stash pocket.
The Eggo Fully Loaded Kicks will be available for purchase starting Friday, May 17, at 12 P.M. ET on Urbannecessities.com/pages/eggofullyloaded for $150 per pair. Additional releases will occur on the remaining Fridays in May. Each pair of sneakers sold will result in a $150 donation to No Kid Hungry, a national campaign dedicated to ending childhood hunger. Eggo will also make an additional $50,000 donation to No Kid Hungry.
The new Eggo Fully Loaded Waffles are available at retailers nationwide for $5.99 per 10-pack box. Additionally, Eggo is introducing four new flavors this spring: Cinnamon Churro Waffles, Chocolate Chip Belgian Style Street Waffles, Dark Chocolate Chip Thick and Fluffy Waffles, and Mixed Berry Pancakes.