Baby Ruth, a well-known candy bar featuring dry roasted peanuts, caramel, and nougat, has announced a continuation of its partnership with the New York Yankees for a third season. This collaboration will offer fans a variety of exclusive treats during the 2025 season. Among these are Baby Ruth milkshakes and limited-edition Baby Ruth Baked Pinstripe Bars, available at Yankee Stadium.
On Opening Day, the first 400 customers at select 7-Eleven locations will receive a complimentary Baby Ruth Baked Pinstripe Bar. Additionally, from March 24 to June 24, customers using the 7Rewards app will receive a discount when purchasing a Baby Ruth candy bar alongside a Baked Pinstripe Bar.
A notable event this season will be the Yankees Fireworks Night, presented by Baby Ruth, scheduled for June 27 against the Athletics. This postgame fireworks display has become a significant feature of the Yankees’ promotional events.
Neal Finkler, Vice President of Marketing for the Ferrero Mainstream Chocolate portfolio, stated, “Baby Ruth and the New York Yankees are iconic American brands, and we’re thrilled to bring back fan-favorite treats.” The Baby Ruth milkshake, which combines chocolate ice cream, sprinkles, drizzle, and whipped cream topped with a Baby Ruth bar, will also be available at Yankee Stadium throughout the season. Marty Greenspun, Senior Vice President of Strategic Ventures for the Yankees, expressed enthusiasm for the return of the milkshake, highlighting its popularity from the previous year. The Baby Ruth candy bars will be sold at various concession stands within the stadium.