BRACH’S has introduced a new service called Egg Hunt Hiders, aimed at simplifying the Easter egg hunt experience for families. This service allows BRACH’S to handle the egg hiding, enabling both children and parents to participate in the search without the stress of preparation. The eggs will be filled with BRACH’S Jelly Beans and other seasonal treats, and the service is being launched in collaboration with Card My Yard.
The Egg Hunt Hiders service is targeted at the top ten markets in the United States where jelly beans are most popular, including cities like Baltimore, Boston, and Los Angeles. Starting April 3, residents in these areas can visit BrachsEggHunt.com to reserve this service, which includes a festive yard sign. One household in each market will also have the chance to find a golden egg, which can be exchanged for a year’s supply of BRACH’S Jelly Beans.
In a recent survey, BRACH’S found that many Americans enjoy traditional Easter activities such as spending time with family, participating in egg hunts, and having holiday meals. However, challenges like time constraints and budgeting often complicate these celebrations. The survey also revealed that jelly beans are a favored seasonal treat for many, appreciated for their variety of flavors. Overall, BRACH’S Egg Hunt Hiders aims to enhance the Easter experience by allowing families to focus on enjoying the festivities together.