Ergatta has just unveiled Rowbot, a fully customizable virtual competitor designed to amp up motivation and training in its signature Race workout experience. Inspired by the pace-setting strategy from competitive running, Rowbot can challenge users to break personal records or guide them through steady endurance sessions. Whether you’re racing all-out or taking it easy for a warm-up or cool-down, Rowbot adapts to your pace and keeps you on track.
Co-founder and CEO Tom Aulet called Rowbot “a fun way to enhance one of my favorite Ergatta games,” adding that it feels like “a new robot friend” pushing members toward their goals. With this launch, Ergatta continues to build a personalized, habit-forming digital fitness ecosystem that welcomes athletes of every level.