Eucerin has announced the expansion of its suncare line with the introduction of the Eucerin Sun Advanced Hydration Face SPF 50. This new product is characterized as an ultra-lightweight fluid sunscreen that offers clinically proven all-day hydration. The formulation is designed to provide benefits beyond standard UVA and UVB protection, making it suitable for daily use.
Eucerin claims to be the only dermatological suncare brand that incorporates a unique 5AOX Shield, which consists of five antioxidants aimed at helping to protect the skin from long-term sun damage. The Advanced Hydration Face Sunscreen includes this proprietary shield along with multi-weight hyaluronic acid and humectants to deliver immediate and sustained hydration throughout the day. The fluid formula is noted for its lightweight texture, allowing for quick absorption and an invisible finish, which is particularly advantageous for application under makeup. Furthermore, the product is hypoallergenic and non-comedogenic, making it appropriate for various skin types and tones.
Emily Kiely, Marketing Director at Eucerin, stated, “Suncare should be an integral part of your daily skincare routine, not a separate step.” She emphasized that the Advanced Hydration Face SPF 50 combines broad-spectrum sun protection with essential hydration. This product is also designed for convenience, being portable for daily use.
Dr. Joshua Zeichner, a board-certified dermatologist, highlighted the importance of broad-spectrum protection, noting that Eucerin’s Advanced Hydration Face SPF 50 not only offers such protection but also includes the benefits of the 5AOX Shield. He explained that this formulation helps neutralize free radicals, which can contribute to early signs of skin aging and long-term sun damage. The dual molecular weight hyaluronic acid in the formula is intended to provide lasting hydration.
The Advanced Hydration Face SPF 50 joins Eucerin’s existing Advanced Hydration range, which includes body spray and lotion options with SPF 30 and 50. It is also part of a broader selection of Eucerin face SPF products, which includes various formulations tailored for different skin needs.