Moose Toys, in partnership with Universal Products & Experiences, is launching a new line of toys based on Illumination’s globally popular animated franchise, Despicable Me. This launch coincides with the upcoming release of “Despicable Me 4,” scheduled for July 3, 2024. The new collection includes a range of action figures, playsets, and collectibles, with prices varying from $2.99 to $29.99.
Joe Smith, Vice President of Global and U.S. Marketing, Licensed Brands at Moose Toys, highlighted the integration of unique features in the new product line, such as the Ultimate Fart Blaster that emits scented, visible fart rings. The product line is designed to incorporate the humor and fun characteristic of the Despicable Me series, enhancing the interactive play experience.
Among the notable items in the collection is the Despicable Me 4 Ultimate Fart Blaster, priced at $29.99. This toy features lights, sounds, and the ability to shoot scented fart rings up to six feet. Another highlight is the Transformation Chamber playset, also priced at $29.99, which transforms a regular Minion into a “Mega-Minion” version with interactive features.
The lineup also includes smaller items like the Mini Fart Blaster, which produces realistic fart sounds for $9.99, and Mega Minions Action Figures, each priced at $9.99, featuring characters with unique accessories and actions. For fans of stretchy toys, the new Heroes of Goo Jit Zu Minions, priced at $13.99, offer squishy, stretchable fun.
Collectors might be interested in the Mini Mayhem Figures, available in single packs for $2.99 or themed four-packs for $9.99, and the AVL Deluxe Minions, featuring detailed figures of Mel and Dave dressed in AVL suits for $19.99.
This diverse range of products from Moose Toys aims to offer something for every fan of the Despicable Me franchise, from casual play to serious collecting, ahead of the latest movie installment.