Finfare Pet Foods has kicked off its direct-to-consumer strategy with the launch of its own online store at finfarepetfoods.com and the debut of its products on Amazon. Known for its premium seafood nutrition for pets, Finfare brings its “fine seafood perfected for pets” vision to life with a signature line of salmon treats and toppers crafted through its proprietary Cold-Craft process—a blend of cold-smoking and freeze-drying designed to lock in peak nutrition and flavor without additives.
All recipes use sashimi-grade fish sourced exclusively from BAP-, ASC- or MSC-certified fisheries, ensuring responsible sourcing and full traceability from sea to bowl. Made in the U.S., these clean-label treats cater to modern, ingredient-conscious pet parents and set the stage for Finfare’s upcoming national retail rollout later this year. “We’ve spent generations perfecting the art of seafood,” said Gabriel Viteri, CEO of Finfare Pet Foods. “Now, we’re bringing that expertise to pet nutrition—combining premium ingredients, gentle processing, and deep respect for animals to create something truly special.”