Fireball is introducing its latest holiday-themed novelty: the Fireball Non-Denominational Holiday Whisky Stocking. Designed as both a party centerpiece and a conversation starter, this stocking combines festive decoration with functionality, holding 1.75 liters of Fireball cinnamon whisky—equivalent to 35 shots. The product will be available at select retailers nationwide for $24.99.
This unique stocking, in Fireball’s signature red, is targeted at holiday hosts looking to lighten the mood during family gatherings, particularly for younger generations. According to a Fireball-commissioned survey, over half of Gen Z (56%) and Millennials (52%) find family gatherings stressful, with many preparing for the season by stocking up on alcohol. The survey also revealed that 62% of Gen Z and 59% of Millennials admit to feeling frustration during these events, with some humorously wishing for a way to redirect that energy. Fireball positions its whisky stocking as a fun and festive outlet for these seasonal tensions.
To complement the launch, Fireball has partnered with professional power-slappers John Davis and Jackie Cataline to teach fans how to “slap the stocking” for maximum effect, offering tips through the brand’s social media channels. The stocking also features in Fireball’s latest advertising campaign, which stars comedian and influencer Hannah Stocking in a humorous infomercial-style showcase.
With its playful tone and practical design, the Fireball Non-Denominational Holiday Whisky Stocking aims to become a holiday staple for adults looking to keep the season spirited and stress-free.