Firehouse Subs has announced a new partnership with Hot Ones, a popular hot wing interview series. This collaboration introduces two new subs to their menu, available for a limited time. The first sub, the Spicy Dill Hook & Ladder, is designed for those who enjoy a significant amount of heat. It includes smoked turkey, honey ham, melted pepper jack cheese, lettuce, tomatoes, onions, deli mustard, Firehouse Hero Sauce, and a unique Last Dab Dill Pickle, which is a pickle plank marinated in Hot Ones’ Last Dab Reaper Edition hot sauce. This offering is noted as Firehouse Subs’ spiciest to date and marks the first use of the Last Dab Reaper Edition hot sauce in a menu collaboration.
The second sub, the Zesty Garlic Hook & Ladder, caters to those preferring a milder option. It consists of smoked turkey, honey ham, melted pepper jack cheese, lettuce, tomatoes, onions, garlic chips, and mayo, featuring a flavor boost from Hot Ones’ The Classic Garlic Fresno Hot Sauce.
Dena vonWerssowetz, Chief Marketing Officer of Firehouse Subs, stated, “If there’s one thing we know at Firehouse Subs, it’s flavor. Our fans come to us for innovative sandwiches, so, when we decided to kick it up a notch, we went right to our fellow heat-seeking experts at Hot Ones to help us deliver a truly unforgettable sandwich experience with a scale of mild to seriously spicy.” She also mentioned that customers ordering the Spicy Dill Hook & Ladder can challenge their heat tolerance by opting for the Last Dab Dill Pickle as a side.
Sean Evans, host of Hot Ones, expressed enthusiasm about the partnership, stating, “Firehouse Subs’ reputation for delicious, flavorful subs make them the perfect partner for a Hot Ones collab. We’re excited to see our hot sauces take center stage in these creative new subs, each one packing a varying level of heat.” This collaboration aims to highlight the shared commitment of both brands to explore bold flavors and heat in their offerings.