Flor de Caña, a premium rum brand known for its quality and dedication to sustainability, has received two awards at the German Brand Awards 2024. The brand was honored with the “Excellent Brands Award – Consumer Goods” and “Special Mention – Product Brand of the Year”. These awards highlight the brand’s product quality and leadership in sustainable practices.
Flor de Caña’s portfolio includes premium rums aged naturally in bourbon barrels for up to 30 years. Notable varieties include Flor de Caña 12 Year, Flor de Caña 18 Year, and Flor de Caña 25 Year. The brand prides itself on using no sugar or artificial ingredients, contributing to its smooth flavor.
Founded in 1890, Flor de Caña has emphasized environmental and social responsibility. The brand is the first spirit to achieve Carbon Neutral and Fair Trade certifications. It distills its rum using 100% renewable energy, has planted one million trees since 2005, and provides company-operated schools and hospitals for its employees and their families.
The German Brand Awards recognize exceptional brand work across various industries, focusing on criteria such as brand identity, sustainability, and market performance. Winning these awards signifies a company’s commitment to excellence and reinforces its status as a market leader.