Forever 21, a prominent retailer specializing in women’s, men’s, and children’s apparel and accessories, is currently conducting Going-Out-of-Business sales following the bankruptcy filing of its US operating company, F21 OpCo. These liquidation sales are taking place at Forever 21’s physical locations across the United States as well as online. The sales are being managed by Hilco Consumer-Retail in collaboration with Gordon Brothers and SB360.
Forever 21 has been a notable name in North American fashion, particularly appealing to teenagers seeking trendy styles at affordable prices throughout the 1990s and 2000s. However, increased competition from online fast fashion brands such as Shein and Temu has significantly impacted the retailer’s market position, leading to its bankruptcy.
During the liquidation sales, customers can expect substantial discounts on a wide range of merchandise, with reductions reaching up to 60% off the lowest marked prices. Ian Fredericks, CEO of Hilco Consumer-Retail, stated, “Stores are fully stocked, and fresh inventory is continuously being added at incredible discounts.” He advised customers to shop early to secure the best selection, as items will not be restocked once sold out. The sales present an opportunity for consumers to purchase discounted items as the retailer winds down operations.