Four Walls Irish American Whiskey, founded by Glenn Howerton, Rob McElhenney, and Charlie Day, is expanding its “Come on in!” campaign by launching a limited-edition merchandise collection inspired by its community. In collaboration with tech platform Adim, the whiskey brand invited fans to share their favorite bar stories as part of the #TheBetterStory challenge, rewarding creators with over $44,444.44 for their contributions.
One of the standout stories was shared by @EmberlinLeja, recounting the life of her 97-year-old grandmother, Rose, a longtime bartender. Moved by Rose’s story, Four Walls released a special edition merchandise item, with proceeds benefiting the Tales of the Cocktail Foundation. The foundation supports and educates the next generation of bartenders in the global cocktail community.
Ashley Purdum, Head of Brand Marketing and Communications at Four Walls, emphasized that the brand is a tribute to bars and the vital role bartenders play in fostering community. The collaboration with Adim helped uncover authentic stories that may not have otherwise been told. Adim CEO Melissa Kaspers noted that this partnership highlights how brands can engage audiences by involving them in the creative process and recognizing the value of community-generated content.