f’real, the popular blend-it-yourself milkshake and smoothie brand, is serving up nostalgia and trend-driven flavor with its summer 2025 lineup. Leading the seasonal release is a new limited edition Brown Sugar Latte Milkshake, alongside the permanent return of two consumer favorites: Strawberry Shortcake and Cinnamon Churro.
Available this summer at more than 20,000 retail locations across the country, the lineup reflects what f’real calls its “milkshake mixtape”—a blend of nostalgic comfort and modern flavor innovation.
The new Brown Sugar Latte Milkshake combines smooth coffee flavor with toasted brown sugar for a bold, creamy treat that also packs 100 mg of caffeine. It’s a coffeehouse-inspired shake made for summer, offering an energizing boost with indulgent flavor. With brown sugar recently named 2025’s flavor of the year and trending heavily on menus, the new shake taps into growing consumer interest.
In response to overwhelming demand, f’real is also bringing back two of its most-requested limited-time flavors:
- Cinnamon Churro Milkshake, which first launched in spring 2024 and quickly went viral on social media, returns as a permanent menu item. Made with real milk and warm cinnamon spice, it captures the essence of a freshly fried churro in frozen form.
- Strawberry Shortcake Milkshake, a hit from 2023, also rejoins the lineup. The blend of real strawberries, creamy milk, and sweet shortcake flavor earned it cult status, with fans pleading for its return across TikTok and other platforms.
“From the bold energy of Brown Sugar Latte to the comforting warmth of Cinnamon Churro and the fruity nostalgia of Strawberry Shortcake, our new summer lineup reflects how consumers experience flavor today—creative, nostalgic, and always craveable,” said Megan Grinstead, Vice President of Customer and Consumer Marketing at Rich Products Corporation.
The new lineup joins f’real’s existing menu of ten core shakes, smoothies, and energy freezes, offering a customizable treat-yourself experience designed for every generation and every summer mood.