Freddy’s, a fast-casual restaurant known for its cooked-to-order steakburgers, fries, and frozen custard, has announced the addition of several new items to its permanent menu. This decision comes in response to customer feedback and a demand for the return of previously offered limited-time items.
Among the new offerings is the Strawberry Dreamcake Sundae, along with several other desserts. The Cold Brew Caramel Crunch features vanilla custard mixed with cold brew coffee, Heath toffee bar, and caramel sauce, topped with whipped cream. The Reese’s Royale combines vanilla custard with Reese’s Peanut Butter Sauce and Peanut Butter Cups, also topped with whipped cream and a cherry. The OREO Double Trouble includes a generous serving of OREO cookies in vanilla custard, while the Strawberry Dreamcake incorporates diced strawberries, cinnamon streusel, and cheesecake, garnished with whipped cream. Additionally, Freddy’s has introduced kettle-cooked potato chips seasoned with its Fry Seasoning.
Several previously limited-time items are now part of the permanent menu, including the Grilled Cheese Steakburger, which features two steakburger patties, American and Swiss cheese, bacon, and a tomato spread. The Prime Rib Steakburger consists of thinly-sliced prime rib on steakburger patties with Swiss cheese, grilled onions, and portobello mushrooms. The menu also includes crispy tots, available in various sizes, and two new frozen custard drinks: Lemon Cream Frost and Orange Cream Frost. The Peanut Butter Bananza, which includes Reese’s Peanut Butter Cups and bananas, has also been added.
Erin Walter, CMO of Freddy’s, stated, “These menu additions reflect our commitment to innovation and meeting the evolving tastes of our guests.” This initiative aims to enhance the dining experience for customers while providing franchisees with new offerings to increase sales and customer loyalty.
The decision to make these popular items permanent fixtures is based on their previous success as limited-time offers, which received positive feedback from guests. By incorporating these items into the core menu, Freddy’s anticipates increased customer traffic and higher transaction values for franchisees. Chris Dull, CEO of Freddy’s, emphasized that menu innovation is crucial for driving traffic and keeping the brand competitive in the fast-casual market.
Freddy’s has experienced significant growth, with over 550 locations across 36 states, and continues to seek franchise partners in various markets throughout the United States.