G FUEL, a leading energy drink brand for gamers and creators, has announced a collaboration with virtual musician Hatsune Miku. This partnership introduces a limited-edition collection featuring a new flavor, Miku’s Sweet Melodies, which combines watermelon, strawberry, and fruit rock candy. Fans can now waitlist this exclusive collection at GFUEL.com.
The collection includes the Hatsune Miku Fold-Out Stage Collector’s Box, priced at $59.99, which transforms into a simulated concert venue complete with a stage, lights, and sound effects. Each box contains either a 40-serving Energy Formula Tub or a 30-serving caffeine-free Hydration Formula Tub, a 24 oz Hatsune Miku x G FUEL Shaker Cup, an acrylic Miku standee, and an exclusive sticker set. A standard collector’s box is also available for $39.99, along with individual tubs priced at $39.99 for the Energy formula and $25.99 for the Hydration formula.
Bryan Crowley, CEO of G FUEL, highlighted that this collaboration with Hatsune Miku represents a significant expansion into anime, music, and entertainment. He emphasized that Miku’s interactive nature aligns well with G FUEL’s focus on innovation and community engagement.
Hatsune Miku, known as “The First Sound from the Future,” has gained global popularity with her digital performances and music. This collaboration aims to offer her fans a new way to enjoy her presence through a refreshing energy drink. Miku’s Sweet Melodies flavor captures her essence with a fruity blend, available in both Energy and Hydration formulas, which are sugar-free and rich in vitamins and antioxidants.
Colleen Gilday, SVP Sales and Marketing CWA, noted the importance of Miku’s fans in shaping her identity and expressed excitement about offering them an immersive experience that combines music and energy.
This collaboration is part of G FUEL’s ongoing efforts to create unique experiences through partnerships with popular brands. Previous collaborations have included Dragon Ball Z, My Hero Academia, and Cyberpunk: Edgerunners. The Hatsune Miku collection continues this trend, offering fans exclusive flavors inspired by pop culture.
Fans can waitlist the Hatsune Miku collection now at GFUEL.com and stay updated for more releases from this collaboration.