G FUEL has introduced a new product named Hydration + Focus, aimed at enhancing both physical and mental performance. This product is targeted towards a diverse audience, including athletes, gamers, students, professionals, and health-conscious consumers. It is notable for being the first hydration product designed to support mental clarity while providing rapid hydration, all without sugar or caffeine.
The CEO of G FUEL, Bryan Crowley, stated that the company aims to innovate within the realm of mental and physical performance. He emphasized that Hydration + Focus not only promotes hydration but also enhances cognitive function, distinguishing it from other hydration options that often leave a salty aftertaste.
The formulation includes five essential electrolytes, alongside Cognizin, an ingredient recognized for its ability to improve brain function. The product is conveniently packaged in single-serving stick packs, making it suitable for various activities such as gaming, studying, or exercising.
Hydration + Focus is characterized by its rapid hydration capabilities, supported by a blend of electrolytes, which includes 250mg of sodium, 180mg of potassium, and 50mg of magnesium. Additionally, Cognizin is included to enhance cognitive performance. The product is available in four flavors: Lemon Limelight, Orange Oasis, Peach Paradise, and Strawberry Splash, all designed to provide a refreshing taste without the aftertaste common in other hydration products.
This new offering from G FUEL is available for purchase on GFUEL.com and Amazon, with options for 20-serving single flavor stick packs and variety packs that include all four flavors.