Loacker, the Italian wafer and confectionery company, is marking its 100th anniversary with a partnership featuring Giada De Laurentiis, a prominent Italian-American chef and Emmy-award winning television personality. This collaboration is intended to celebrate the brand’s legacy of quality and tradition, which has characterized its products for a century. Throughout 2025, Loacker will introduce special anniversary packaging for its products.
TJ Rooney, president of Loacker USA, expressed enthusiasm for the collaboration, emphasizing the brand’s commitment to premium ingredients and celebrating various life moments through indulgence. De Laurentiis, who has a personal connection to the brand from her childhood, has stated her excitement about this partnership. She recalls enjoying Loacker’s wafers and appreciates the brand’s dedication to high-quality ingredients.
The partnership will feature several initiatives, including new recipes that incorporate Loacker products, appearances by De Laurentiis, and a limited-edition gift box available to a select number of fans. The collaboration aims to create engaging content that highlights De Laurentiis’s affection for Loacker and the brand’s longstanding commitment to quality. This integrated approach will utilize various media channels to share the story of Loacker’s century-long dedication to taste and craftsmanship.