Boxie has introduced Glo, a new cat litter solution designed to improve the litter box experience for cats. This product uses UV crystals to help guide cats to their litter box more accurately. The technology is based on research showing that cats can see UV light, which can act as a natural attractant to encourage litter box usage.
Josh Wiesenfeld, the founder of Boxie, explained that the idea for Glo was inspired by the large number of cats surrendered to shelters due to litter box aversion. The goal of Glo is to support cats through different stages of life, recognizing that stress and health issues often lead to behavioral problems. By incorporating elements such as paw feel, scent attractants, and UV crystals, Glo aims to create a more comfortable and effective litter box experience.
Boxie emphasizes that Glo is a proactive approach to cat care, aiming to prevent health issues like FLUTD, asthma, and inappropriate elimination rather than addressing them after they occur. Initial testing has shown positive results, with many owners reporting improved litter box usage by their cats. Despite the challenge of the UV crystals being invisible to the human eye, the application of UV light demonstrates the effectiveness of Glo.
Glo is positioned as a significant advancement in cat litter technology, offering a solution to common feline behavioral issues and promoting the overall health and well-being of cats and their owners.