Dirty Dough, the gourmet stuffed-cookie brand from Craveworthy Brands, has partnered with the iconic NERDS candy brand to create a playful new treat called the “NERDS Sugar Crush” cookie. This colorful collaboration blends Dirty Dough’s signature gooey center with the tangy crunch of NERDS Rainbow Candy.
The cookie starts with a sugar-cookie base filled with silky vanilla crème. It’s then topped with vibrant pink frosting and a generous sprinkle of rainbow-hued NERDS pieces. The combination of soft, creamy filling and crunchy candy delivers a multi-sensory experience that fans of both brands are bound to love.
“Consumers are rediscovering classic treats reimagined in bold, indulgent ways,” said Sarah DeVore, head baker at Dirty Dough. “Our gourmet cookies are known for their stuffed centers, and adding NERDS candy gives them a playful, crunchy twist.”
The NERDS Sugar Crush cookie is available now through June 19 at more than 65 Dirty Dough locations nationwide. Fans who miss out can rejoice: the cookie will return for a second one-week run in August. Dirty Dough rotates limited-time creations on a weekly menu, balancing signature favorites with fresh, inventive flavor drops.
With a growing cult following, Dirty Dough continues to push the boundaries of gourmet cookie design. Collaborations like this one underscore the brand’s mission to focus on what’s inside—and now on top—of every cookie.