Hain Celestial champions natural colors in products

Written By Fiona Chan
CATEGORY: Food & Drink
Fiona Chan is the founder of Story Plate, a recipe sharing platform for good. Fiona has been in the storytelling business for over a decade, having worked at a luxury lifestyle publication before venturing off into freelance journalism. Currently, she spends her days as a content strategist specializing in digital storytelling platforms. She's our resident home, food, and drink specialist.

The Hain Celestial Group, Inc. is recognized as a prominent player in the health and wellness sector, emphasizing its commitment to promoting healthier living through its range of brands. The company asserts that its entire portfolio in the United States is free from FD&C artificial colors, opting instead for colors derived from natural sources and excluding Red Dye No. 3. This decision aligns with a growing trend among consumers who are increasingly cautious about the potential health risks associated with artificial ingredients.

Recent findings indicate that a significant number of U.S. consumers are integrating wellness into their daily routines, with 82% prioritizing health and 75% purchasing at least one natural or organic product within the last six months. Wendy Davidson, the President and Chief Executive Officer of Hain, stated, “Hain Celestial is a pioneer in better-for-you, and we’ve focused our portfolio in this space for more than 30 years.” The company aims to cater to diverse dietary needs, including gluten-free and dairy-free options, while ensuring that healthier choices do not compromise taste or convenience. Hain Celestial continues to make strides in the better-for-you market, reflecting the evolving preferences of consumers.

This content was written by the author of the page and enhanced with AI to improve grammar and readability.

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