Happy Thursday has introduced a new flavor, Raspberry Dragonfruit, to its lineup of non-carbonated spiked refreshers, targeting consumers aged 21 and older. This release coincides with the arrival of spring, offering drinkers a new option to enjoy as the season begins. Raspberry Dragonfruit is designed to appeal to Gen Z drinkers, reflecting current trends in flavor preferences, particularly those inspired by popular non-alcoholic beverages.
The dragonfruit flavor has gained significant traction, evidenced by a 111% increase in its presence on menus over the past four years. Each serving of Raspberry Dragonfruit contains a 4.4% alcohol by volume, presenting a vibrant and tropical taste. Zach Paciorek, Senior Marketing Manager at Molson Coors Beverage Company, stated, “As we expand our non-carbonated flavor lineup, we’re always dialed into the evolving tastes of our 21+ Gen Z drinkers—especially the bold, new flavors they’re craving in the non-carbonated spiked refresher space.”
The trend towards non-carbonated drinks continues to grow, as many consumers express discomfort with carbonated beverages, leading to a preference for smoother options. Since its launch in 2024, Happy Thursday has focused on delivering bold, fruit-forward flavors suitable for any occasion, reinforcing the notion that there is no need to wait for the weekend to enjoy a refreshing drink.