HARIBO, the creator of the original gummi bear and a leading gummi brand, has announced that Goldbears Wild Berry will now be a permanent addition to its U.S. portfolio. Initially launched as a limited-time offering in 2023, Goldbears Wild Berry received strong positive feedback from fans, prompting HARIBO to make it a permanent item alongside other popular products such as classic Goldbears, Sour Goldbears, Twin Snakes, Starmix, Happy Cherries, and Happy Cola.
To mark the return of Goldbears Wild Berry, HARIBO is offering coupons for the product to 10,000 fans on September 16.
Goldbears Wild Berry features the classic Goldbears shape and texture, enhanced with new berry flavors including Blueberry, Blackberry, Wild Cherry, Strawberry, and Raspberry. This variety aims to provide a fresh twist on the traditional gummi treat.
Terry Do, Brand Manager at HARIBO of America, expressed enthusiasm about the reintroduction, noting that fan feedback indicated a strong desire for Goldbears Wild Berry to be available alongside the classic Goldbears. Seth Klugherz, Vice President of Marketing at HARIBO of America, emphasized that consumer input plays a crucial role in the company’s product innovations, guiding them in delivering flavors that resonate with their audience.