HARIBO has announced a renovation of its HARIBO Starmix product in the United States. This updated assortment will now feature two new double-layered foam shapes: a lemon-flavored Fried Egg and a raspberry-flavored Heart. These new additions aim to enhance the variety of flavors and textures available to consumers in the American market, as they are exclusive to HARIBO Starmix.
Since its introduction in the United States in 2018, HARIBO Starmix has been popular among fans, who have expressed interest in incorporating the Fried Egg and Heart gummies, which were previously part of the global offering. The international mix is recognized as the second most popular HARIBO treat worldwide. With the inclusion of the new foam-layered gummies, American consumers can now experience these sought-after flavors in their Starmix assortment. The updated HARIBO Starmix is described as a diverse selection of gummies, providing a variety of shapes, textures, and flavors that make it suitable for sharing.
Sophia Lewis, brand manager at HARIBO of America, stated, “We’re constantly listening to our fans so we can deliver on what they want most, so we’re thrilled to reveal this highly anticipated update to a classic HARIBO treat.” She noted that extensive consumer research and testing were conducted, leading to the decision to introduce the new items. The updated product aims to offer unique experiences with its combination of flavors and textures.
The HARIBO Starmix assortment includes five different classic HARIBO gummi treats, such as Goldbears, Happy Cola, Gummi Rings, and the newly added Fried Egg and Heart. While Twin Snakes and Happy Cherries will no longer be included in the Starmix assortment, they will remain available for purchase in standalone bags, alongside other HARIBO favorites like Goldbears, Goldbears Wild Berry, Goldbears Sour, Peaches, Frogs, and Zing Sour Streamers. This update reflects HARIBO’s commitment to adapting its offerings to meet consumer preferences while maintaining a diverse product line.