HARIBO, recognized as America’s top gummi brand and the originator of the gummi bear, is excited to introduce the Red, White & Blue Goldbears, a limited edition featuring three popular flavors: Cherry, Pineapple, and Blue Raspberry. This patriotic edition includes Cherry and Blue Raspberry, both of which have been reintroduced to celebrate specific milestones and events within the brand. Cherry was initially launched in single-flavor bags earlier this year as part of the #HOWiHARIBO fan art contest, while Blue Raspberry previously marked the centennial celebration of Goldbears.
The Red, White & Blue Goldbears are positioned as an ideal snack for various summer activities, from observing National Gummi Bear Day on April 27 to enjoying the season’s first backyard BBQs. These gummies are designed to add a festive touch to these occasions, resonating with HARIBO’s tradition of crafting shareable treats that enhance communal experiences and celebrations.
Terry Do, Brand Manager at HARIBO, emphasized the company’s commitment to delighting consumers with novel and enjoyable products. The Red, White and Blue Goldbears are part of HARIBO’s broader strategy to engage with its audience by offering themed, limited-time treats that align with customer interests and seasonal events.
Additionally, HARIBO has been expanding its product range in the U.S., introducing innovative items like the Unicorn-i-licious, the brand’s first unicorn-shaped gummi, and Berry Clouds, a triple-layered gummi that was named Product of the Year in 2023. These introductions highlight HARIBO’s ongoing efforts to cater to evolving consumer preferences with creative and appealing new products.