Health-Ade, a producer of kombucha beverages, has announced its continued partnership with the Los Angeles Dodgers for the 2025 season. The company will offer its 11.5 oz kombucha cans at Dodger Stadium, featuring two popular flavors: Pink Lady Apple and Passion Fruit-Tangerine. Health-Ade experienced significant growth in the previous season, with in-stadium sales of its kombucha cans more than doubling compared to the prior year, indicating a strong preference for healthier beverage options among Dodgers fans.
Sandra Heidrich, Vice President of Marketing at Health-Ade, stated, “We’re thrilled to continue our partnership with the Los Angeles Dodgers for the 2025 season.” She emphasized the brand’s commitment to providing gut-healthy beverage choices that enhance the game-day experience for fans. In addition to its regular offerings, Health-Ade will introduce a co-branded can featuring its Pink Lady Apple Kombucha, which will be available at Dodger Stadium and through its website.
Health-Ade aims to increase consumer awareness of kombucha’s benefits, reporting growth in household penetration from 4% in 2020 to 7.6% in 2024. The brand’s presence in the Los Angeles market has also expanded, particularly among Hispanic shoppers, who increased by 45% in the area during its inaugural season with the Dodgers. For the upcoming season, Health-Ade plans to enhance its retail support and fan engagement initiatives, ensuring that consumers can access its products both at the stadium and at home.