Health Nut, known for its popular “salad shake” seen frequently on reality TV and social media, is now offering its iconic salad dressings in grocery stores nationwide. The new Health Nut Dressing line includes four flavors: Original House, Spicy Asian, Sesame, and Ranch. These dressings are crafted to enhance the taste of any salad, transforming it from ordinary to trendy. Meeting consumer demand for exciting options, Health Nut’s dressings are gluten-free, non-GMO, and made with quality, fresh ingredients. Three of the four dressings are made with apple cider vinegar and are vegan-friendly.
The Original House dressing combines tangy apple cider vinegar with subtle Italian flavors, creating a savory addition to any salad. The Spicy Asian dressing blends mild sesame flavors with a hint of spice for a bold, zesty option. The Sesame dressing mixes sesame, onion, and apple cider vinegar for a sweet and flavorful choice. Lastly, the Ranch dressing offers a creamy blend of buttermilk and garlic, perfect for adding a tangy twist to any salad.
Steve Choi, CEO of Health Nut, credits a viral tweet for the company’s rise to fame and their ongoing relationship with the Kardashian and Jenner family. The launch of these dressings coincides with the summer season and aims to bring Health Nut’s quality flavors to households across the country. These dressings will be available in the produce section at major retailers nationwide.
To promote the launch, Health Nut is partnering with Chef Khristianne Uy, the Kardashians’ Private Chef, for a four-part social media series titled “Shake it Up with Chef K.” Each episode will feature Chef K creating a unique Health Nut salad using one of the new dressings. The series will be available on @ChefKLA and @HealthNutLA starting May 30th.
Chef K expressed her excitement about the collaboration, highlighting the unique flavors of the dressings and their ability to bring Health Nut quality taste to homes across the country. Health Nut will support the launch with an integrated marketing campaign, including social media, programmatic advertising, shopper marketing, and more.