To mark its 60th anniversary, Hefty is turning trash day into party time with a playful twist: limited-edition Ultra Strong trash bags scented like birthday cake. Starting this month, a 20-count box of 13-gallon kitchen bags infused with vanilla frosting and rainbow sprinkles aroma will be available for just 60 cents each at the brand’s online store. The special release blends Hefty’s six-in-one protection and odor-control technology with a festive scent to add a dash of nostalgia to an everyday chore.
In a nod to its milestone birthday, Hefty is also teaming up with the Chicago Cubs for in-game celebrations at Wrigley Field on May 27. The first 5,000 fans through the Budweiser Bleacher Gate will score a commemorative 60th anniversary bucket hat, while fans can enjoy birthday-themed activations throughout the ballpark.
“With Hefty playing a role in daily life for six decades, we wanted to give our customers something fun and unmistakably us,” says Hefty’s vice president of marketing. By offering cake-scented bags at a bargain price, Hefty not only commemorates its legacy of strength and style but also delivers a joyful surprise to kitchen cleanup routines everywhere.