Hefty has introduced a new addition to its scented trash bag lineup in collaboration with Fabuloso: Hefty Ultra Strong with Fabuloso Watermelon Scent. Designed to combine durable cleanup performance with a fruity twist, the bags are now available in various sizes, including tall kitchen, large, medium, and small options.
The new scent joins Hefty’s existing line of popular Fabuloso-scented bags, which include lavender and lemon. Featuring break-resistant drawstrings and continuous odor control technology, the watermelon-scented bags offer six-in-one protection designed to neutralize odors during everyday use. The bags are available in both classic white and a vibrant pink option for added personality.
Sizes and pricing include 13-gallon tall kitchen bags ($9.49), 30-gallon large trash bags ($9.49), 8-gallon medium bags ($4.99), and 4-gallon small bags ($4.99). Suitable for various household tasks—from kitchens to bathrooms—the new bags aim to make trash day feel less like a chore.
The launch is supported by an ongoing marketing campaign featuring actor and wrestler John Cena, who will appear across platforms to highlight the product’s mix of strength and freshness. The new watermelon scent is available at major retailers nationwide.