Henkel, a prominent manufacturer of various consumer and industrial brands, has announced the introduction of concentrated formulas and packaging for its liquid laundry products, including all, Persil, and Snuggle. This change is designed to enhance the cleaning power and fabric conditioning properties of the detergents while promoting environmental sustainability. The new products began shipping to retail locations in early March 2025 and will be available in stores over the following months.
This initiative reflects Henkel’s commitment to sustainability, as it aims to reduce resource consumption throughout its operations. The new concentrated formulas feature an average 16% increase in dose concentration across the laundry detergent range. Additionally, the packaging will incorporate 50% recycled plastic content, contributing to improvements in sustainability and efficiency from production to shipping.
Philipp Schaffer, Corporate Senior Vice President of Henkel Consumer Brands in North America, stated, “At Henkel, we are dedicated to leading with initiatives that not only enhance product performance but also demonstrate our corporate values for the good of all generations.” Martina Spinatsch, Senior Vice President of Research and Development, emphasized that the concentrated formulas help minimize the environmental impact related to plastic, water usage, and transportation.
The launch of these concentrated formulas is expected to set new standards for environmental responsibility within the laundry product sector. The new formulations are projected to conserve approximately 9 million gallons of water annually, which is comparable to the amount used in 450,000 standard laundry loads. Furthermore, the smaller packaging will result in a nearly 5% reduction in plastic usage, equivalent to the plastic found in over 20 million one-gallon milk jugs. The reduced packaging size will also lead to fewer trucks required for transportation, contributing to a significant decrease in CO2 emissions, estimated to save over 4,000 metric tons annually.
These developments align with Henkel’s 2030+ Sustainability Impact Framework, which aims to create a regenerative planet and promote responsible consumer behavior through effective and sustainable products. By focusing on resource reduction and sustainability, Henkel seeks to make a positive impact on both the environment and its consumers.