The Hershey Company has acquired Sour Strips, a popular sour candy brand known for its bold flavors and strong social media following. Founded in 2019 by social media personality Maxx Chewning, Sour Strips brings an innovative approach to the sour candy segment with its “sour candy that doesn’t suck” slogan and has gained a dedicated fan base. Chewning will remain with the brand, leading its marketing and product innovation efforts.
Hershey’s U.S. Confection President, Mike Del Pozzo, expressed enthusiasm for the acquisition, highlighting how Sour Strips complements Hershey’s sweets portfolio and connects the brand to a new consumer base. Chewning noted that partnering with Hershey aligns with Sour Strips’ mission to innovate within the confectionery industry and enhance the candy experience for fans worldwide.
With this acquisition, Hershey strengthens its position in the sour candy market, tapping into Sour Strips’ unique branding and consumer appeal to drive growth in the sweets category.