Hershey’s Kisses launches 151 Pokémon foil collection

Written By Fiona Chan
CATEGORY: Food & Drink
Fiona Chan is the founder of Story Plate, a recipe sharing platform for good. Fiona has been in the storytelling business for over a decade, having worked at a luxury lifestyle publication before venturing off into freelance journalism. Currently, she spends her days as a content strategist specializing in digital storytelling platforms. She's our resident home, food, and drink specialist.

Hershey’s Kisses and The Pokémon Company International are teaming up to launch a limited-edition collection of chocolates wrapped in 151 unique foils featuring the original Kanto-region Pokémon. Beginning this summer, each kiss unfolds like a mini Poké Ball to reveal classic milk chocolate, with designs ranging from Pikachu to Mew. Fans can hunt, trade and collect every Pokémon-inspired foil across 10.1 oz and 34.1 oz bags at participating retailers nationwide.

To celebrate the launch, Hershey’s is offering a first-come, first-serve Collector’s Case designed to hold all 151 foils. Fans can register at Hersheyland.com/Pokemon for a chance to score one while supplies last. A companion digital experience lets collectors track their progress online, unlock shareable certificates and connect with fellow Trainers throughout the summer.

“Our collaboration with Pokémon combines the timeless appeal of Hershey’s Kisses chocolates with the joy of discovery and collecting,” said Ashley Reeb, senior associate brand manager at The Hershey Company. “We hope this brings friends and families together over sweet memories and new adventures.”

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