HI-CHEW has announced the debut of its Blue Raspberry flavor in stick form, marking the first new addition to the brand’s stick format since 2020. Originally launched as part of the HI-CHEW Fantasy Mix in 2022, Blue Raspberry quickly became a standout flavor, praised for its nostalgic and vibrant taste profile.
The Blue Raspberry Stick features the brand’s signature double-layer design and continues HI-CHEW’s tradition of offering fruit-forward, true-to-life flavor experiences. The decision to spotlight Blue Raspberry stems from a 2021 survey, which identified the flavor as a favorite among Gen-Z and Millennial consumers. The popularity of the Fantasy Mix, which also includes Blue Hawaii and Rainbow Sherbet, highlighted the demand for Blue Raspberry as a standalone option.
Teruhiro Kawabe, President and CEO of Morinaga America, Inc., noted that the new stick format aligns with HI-CHEW’s commitment to innovation and expanding its flavor portfolio. The brand aims to deliver unique and enjoyable candy experiences to its consumers, with Blue Raspberry being a testament to its dedication to creating exciting new offerings.
The Blue Raspberry Stick is available in stores now, providing fans with a convenient way to enjoy this fan-favorite flavor on the go.