HI-CHEW has introduced a new digital commercial titled Worlds of Flavor, which aims to engage viewers by showcasing the brand’s various flavor mixes. The campaign presents a visual exploration of four distinct flavor combinations, each designed to highlight the unique characteristics of the respective mixes.
The commercial features the Fantasy Mix, which includes the popular Blue Raspberry flavor, and invites viewers into a whimsical setting. The Original Mix is represented by the classic Grape flavor, set in a fruit-filled orchard that encourages exploration. The Tropical Mix, highlighted by the Mango flavor, evokes a relaxed island atmosphere. Lastly, the Dessert Mix focuses on the Strawberry Ice Cream flavor, providing a nostalgic confectionery experience.
Teruhiro Kawabe, the Chief Representative for the USA and President of Morinaga America, Inc., commented on the commercial’s purpose, stating that it aims to create a memorable experience for both new and existing consumers. The Worlds of Flavor commercial will be available on various streaming platforms, including Hulu, Peacock, and Paramount +, as well as on social media channels such as Meta, TikTok, and Snapchat.
Mitchell Fait, Executive Creative Director of Gigasavvy, noted that the commercial is designed to be adaptable as HI-CHEW continues to expand its product offerings. The Worlds of Flavor campaign reflects HI-CHEW’s ongoing commitment to flavor innovation and consumer engagement.