HI-CHEW is returning to Fortnite Creative for a third year with a limited-time, in-game program produced with Super League. Available through September 14, the activation centers on a candy-themed hub called the Chewbie-Dome on Fortnite’s Minigame Box PVP Island and features three custom modes: HI-CHEW Climbers, HI-CHEW Chewlet Grabbers, and HI-CHEW Block Drop. Players can collect HI-CHEW Coins, unlock exclusive items, and follow in-game prompts from the brand mascot, Chewbie.
The rollout extends beyond the new modes to branded variations of established minigames, including Chewbie Says Go, a stop-and-go challenge, and HI-CHEW Pillars, which uses floating platforms in a last-one-standing format. A game-wide quest adds collectible items that can be earned by completing challenges or discovering containers placed around the map. The initiative is designed to encourage repeat play and brand interaction inside Fortnite’s creative ecosystem.
HI-CHEW also led what it describes as the first brand-run creator competition within Fortnite, inviting top map makers to pitch original concepts for a HI-CHEW experience. Three winning maps, selected by creators and influencers Birdo, Dagwummy, and ChitaZ, are funded for development and will remain available on the platform indefinitely. The effort was developed with HI-CHEW’s media agency, Carmichael Lynch, and is part of an ongoing collaboration with Super League to build playable, brand-integrated content.
Company leadership said the program is intended to meet fans in-game, expand engagement, and translate the brand’s flavor-driven identity into interactive formats. Super League characterized the 2025 installment as an example of how creator-built maps, unlockable rewards, and persistent content can drive deeper participation across immersive platforms.