Spirit of Gallo’s top-selling spirits brand, High Noon, has expanded its product line with the introduction of High Noon Vodka Iced Tea. This new offering is a non-carbonated, gluten-free hard tea, containing real vodka and iced tea without any added sugar. High Noon Vodka Iced Tea is now available nationwide and comes in four summer-inspired flavors: Original, Peach, Lemon, and Raspberry. Each flavor contains 90 calories per serving, has an alcohol volume of 4.5%, and is sold in 8-packs of 355 ml cans with a suggested retail price of $19.99.
Britt West, Executive Vice President and General Manager at Gallo, highlighted that hard tea was a popular ready-to-drink (RTD) category among consumers in 2023, prompting High Noon to offer a premium alternative. According to West, this product leverages the brand’s ability to blend real vodka and iced tea, aiming to elevate the traditional hard tea experience.
High Noon Vodka Iced Tea is marketed as the perfect drink for various social occasions, including backyard barbecues and beach outings. The brand encourages tea enthusiasts to opt for this vodka-based version over traditional malt-based hard teas, positioning it as a fresh twist on a summertime staple that embodies the spirit of the season.